The New York City Department of Health’s “It’s Never Just HIV” advertising campaign, targeted to encourage HIV negative gay and bisexual men to use condoms, has prompted a conversation that is profoundly important and speaks directly to the heart of the problems with HIV prevention.
via blogs.poz.com
This is a long blog to read, but as sean states there is just so much info that is pertinent to the subject. Fear does not change behavior. Fear does increase stigmatization.